Experience, is everything…

At Tonic, we work with you to ensure you maximise your hotel revenues and drive greater customer loyalty.

We believe that by looking at the hotel experience through the eyes of the guest, and using the right mix of marketing activities, you will create a meaningful customer journey at every touch point.

Because after all, hotels aren’t just places to sleep, they’re places to experience.

What we do…

We take a holistic view of your business and give you the most robust and relevant strategies to meet your objectives and achieve commercial success.



What’s your story…
Whether you are developing a new hotel brand, or simply want to breathe new life into your existing one, we will help you review your positioning and give you a distinctive look and feel that gets you noticed.

We will shape your brand story so that you leave a lasting impression.

A story your guests will want to share time and time again.


Have we met…
Your hotel and service are exceptional, but are you still the world’s best kept secret?

We will help you develop a customer attraction strategy that maximises your revenue potential, by talking to your target audience in the right way at the right time, through the right channels.

And once they’ve found you, we will make sure they want to stay with you.


It’s all in the detail…
When the right things happen together, you can turn your guests into lifelong ambassadors.

We identify those ‘moments that matter’ to enable you to deliver an exceptional customer experience at every touchpoint and leave your guests wanting more – be that through beautiful websites or engaging communications.

Working together…the perfect partnership

We understand that each hotel is unique and individual, and so our services are tailored specifically to suit your requirements.

Our team of experienced brand and hospitality marketing specialists have over 20 years’ experience and proven success. From independent boutique hotels to global luxury hotel brands, we know what to focus on, what works, and what doesn’t.

We can do as much or as little as you need – we think you will find we are just the tonic your hotel needs.

Below is just a flavour of some of our services, and how we can help you:

Our services…

Our flexible solutions cover a whole range of activities, everything from strategic reviews to ongoing daily management of your customer contact strategy, and everything else in between.

  • Branding

    Your brand is everything. It helps to define who you are and how you want to be perceived.

    • Brand Positioning to place your brand correctly in the hearts and minds of your customers.
    • Tone of voice to help you deliver your desired brand personality.
    • Brand Identity be that a new or refreshed logo and a distinct look and feel to reflect your personality.
    • Brand Collateral from welcome letters and exterior signage to menus and room directories.

  • Attraction

    Our insight driven campaigns are designed to maximise your hotel revenues and drive more direct bookings by making sure that you are everywhere your customers are searching, all of the time.

    • Tactical Promotions to drive revenue & market share.
    • Digital strategies including PPC & SEO to generate demand.
    • Brand Awareness Campaigns to drive equity.
    • Social Media to connect & listen.
    • Content strategies to inspire & engage.
    • PR to amplify marketing communications.

  • Experience

    We enable you to really understand your customers’ preferences, habits and choices, so you can make the right connections and drive incremental revenue.

    • Customer Research & Segmentation to understand target audiences, expectations and opportunities.
    • Customer Journey Mapping to identify key touchpoints.
    • Customer Experience Review to identify any gaps and opportunities.
    • Customer Contact Strategy to drive deeper engagement and loyalty.

  • Consultancy

    Our consultants have more than 20 years’ experience, having held senior marketing positions within the global hospitality industry.

    We can guide you in making well-informed decisions; from the right strategic positioning to helping you to capitalise on market opportunities and achieve commercial success.

    We produce real results and outcomes that deliver value to your business.

  • Outsourcing

    If you don’t have all the in-house expertise or resource to deliver all your marketing requirements, then we can help with solutions where we can supplement your marketing team or handle specific projects.

    We focus on driving business, creating value, and measuring the impact and effectiveness of your marketing spend.

Some of our adventures…

Small is beautiful

We love it when we are approached by entrepreneurs who have a vision to create something beautiful, so when we were asked to design a brand, website and sales aids for Ffynnon Townhouse, a new venture in North Wales, we jumped at the chance.

Their hard work and vision has been recognised over the years and since 2010 they have received 7 national or global awards. Their most recent came at the Welsh Hospitality Awards in 2016 where they won “Best Boutique Hotel”.

Forest Escapes

One of our property clients approached us and said they wanted to create something a bit special. They had just bought 40 acres of Sherwood Forest and they wanted to create a luxury resort deep in the forest.

We set about creating a new name, brand, signage, website and sales collateral for them…and thus Sherwood Hideaway was borne.

Hidden Croatia

We love discovering new places, so we jumped at the chance to experience island life on a hidden gem.

Our consultancy services gave a fresh perspective to a Croatian Hotel Group going through major change. We reviewed their commercial operation and repositioned the brand for the next step on their journey. As part of ongoing outsourcing services, we developed a new brand for their 5-star luxury portfolio, ran their first ever consumer promotion and delivered a customer marketing strategy and roadmap for the future.

The Great British Seaside

It’s hard not to notice, that the Great British coastline is rediscovering its mojo.

Luxury accommodation and award winning restaurants with renowned chefs are redefining the guest experience, so we were naturally very excited to work directly with the owners of a hotel right at the development phase.

We helped them define the brand positioning and guest experience for their boutique seafront hotel, so that they can deliver something new and unique in the Victorian town.

We’d love to hear from you…

At Tonic we are here to help so please do get in touch if you’d like to learn more about what we do, or if you have a specific project you’d like to discuss.

If you’d prefer to chat, then please call +44 (0)1442 200 976



Contact number


Find Us


26 Lower Kings Road,
HP4 2AE.
T +44 (0)1442 200976